I played a key role as lead designer in developing a robust brand identity, encompassing foundational elements like mission, vision, and positioning, along with new concepts for branding, social media, and web design. My focus was on conceptualizing and visually articulating the brand's voice through a digital brand system.

The core concept of the brand identity revolves around community and the language of sound. Beyond words, we visualize community through sound waves that define our tone. The brand icon symbolizes unity, with simple geometric circles inspired by sound wave amplitudes, dynamically expanding and reshaping to represent a unified voice—the voice of the community, the voice of inclusivity.