Collaborated on Nike Fleece brand identity delivering a comprehensive visual system including a detailed toolkit with logos, guidelines, motion executions, and layout grids to ensure a cohesive brand presence.

Art directed Nike Fleece HO21 reinforcing the message "for everybody, everywhere." This work aimed to create a clear consumer experience and understanding of product differentiation by highlighting the benefits of the Nike Fleece collection. Collaborated with key influencers to authentically represent the categories and continue to capture the essence of Fleece.