As the Art director and designer for Nike EasyOn, I led the visual identity for this inclusive product platform. We defined the look and feel of EasyOn, creating a logo inspired by the beauty of every body and rooted in the human, organic form. This design celebrates diversity by representing all body types and breaking free from traditional beauty standards.

The logo integrates seamlessly with Nike's brand, forming a cohesive system of symbols. Its flexibility ensures a consistent visual identity across digital platforms, physical products, and marketing materials.