For Leagues Cup 2024, I collaborated with brand and agency teams to design a campaign that captures the excitement and energy of North American soccer. Centered around the key message, “More than Soccer. This is Leagues Cup,” the campaign aimed to create FOMO and celebrate the vibrant culture and welcoming community behind the tournament. To ensure a consistent experience across all touchpoints, we developed an extensive toolkit for internal and external partners, facilitating seamless creative execution across digital, print, and physical activations.